Scaling Global Fandom: Kashyap Reddy & Keerti Singh’s Metasports Interactive Raises $20 Million to Fuel International Expansion
What is the news?
In a landmark move for the Indian gaming sector, Metasports Interactive has announced a $20 million funding round from London-based growth financier Metica. This strategic investment is structured as user acquisition (UA) funding, a performance-led model that allows the startup to accelerate its global marketing without diluting founder equity.
Why is it interesting?
Founded in 2020 by Kashyap Reddy (CEO) and Keerti Singh, Metasports Interactive has already achieved remarkable success with its flagship title, Hitwicket. The game has built a player base of over 18 million users across 109 countries. With this fresh capital, the founders aim to achieve nearly 8x growth over the next 18 months by deepening their investment in product development and AI-driven user targeting.
The partnership also includes a technology integration with Metica’s proprietary platform, designed to optimize in-game revenue performance and strengthen unit economics. This deal highlights the “Global Indian Alpha” narrative, showcasing how Indian founders are leveraging sophisticated financial instruments and cutting-edge technology to build a truly world-class gaming business from India.
Read more: Metasports Interactive secures $20 Mn in user acquisition funding from Metica