Indian-Origin Led Consuma AI Secures ₹12 Crore Funding to Transform the Global Consumer Research Industry with AI
What is the news?
Consuma AI, an AI-powered SaaS tool specializing in consumer research, has successfully closed a funding round of ₹12 crore. The capital infusion was spearheaded by Equirus Capital’s InnovateX Fund and included participation from prominent figures within the founders community, such as Tracxn Technologies co-founder Abhishek Goyal. This funding news highlights the growing investor appetite for deep-tech solutions coming out of India that are designed for global enterprise utility.
Why is it interesting?
Founded by Abhilash Madabhushi, Consuma AI addresses the long-standing problem of slow, expensive, and often inaccurate traditional consumer research. The company’s innovative use of AI and proprietary crawlers to synthesize real conversations and sentiment from across the vast, global social media landscape provides a powerful alternative to outdated methods like surveys and focus groups.
This approach is generating significant time-to-market advantages and cost savings for its customers in the consumer sector, clearly positioning the company with a potent global impact.The successful fundraise will likely accelerate Consuma AI’s platform development and market penetration.
By leveraging Indian intellectual capital to build scalable AI infrastructure, the company is proving that Indian-based founders can build a product that challenges established, global players like Nielsen and Kantar. This achievement further reinforces India’s growing role as a vital knowledge and innovation hub, solving complex global business challenges through cutting-edge Artificial Intelligence.
Read more: Market research startup Consuma AI raises Rs 12 crore from Equirus, others – The Economic Times