From India to the world: Creating “Disney from the East”! At GIA, we’re excited to spotlight Mythik’s ambitious vision to bring Eastern mythology and folktales to global entertainment- a perfect example of Indian cultural innovation meeting international markets.
What is the news?
- Jason Kothari-led Mythik has raised $15 million in a seed funding round, claimed to be the largest seed round in India’s media technology space.
- The startup aims to share Eastern mythology, folktales, and history with a worldwide audience using cutting-edge technology and immersive storytelling.
- High-profile investors include Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Shah Rukh Khan’s Family Office, Patni Family Office, and notable angels like Saif Saeed Ghobash and Pravin Jain.
Why is it interesting?
- Mythik addresses a massive untapped market: ancient Eastern stories have a built-in global audience of 3.5 billion people, representing tremendous commercial potential when delivered through modern, immersive experiences.
- The founding team brings world-class entertainment expertise from Disney, Netflix, Amazon Studios, Jio, and Tencent, showcasing how Indian entrepreneurs are assembling global talent to compete on the international stage.
- This represents the convergence of India’s rich cultural heritage with cutting-edge technology, creating exportable intellectual property that can rival Western entertainment giants while celebrating Eastern narratives.
Read more: Jason Kothari-led Mythik bags $15M in seed funding round