India emerges as ElevenLabs’ largest user market globally, with Hindi among their top 3 languages!
Why is it interesting?
- The $3.3B US-based voice-first GenAI startup chose India as its first international expansion, recognizing the country’s voice-first culture with 145M users and implementing an India-first business strategy.
- Their commitment to language diversity is impressive – their Scribe AI model supports 11 Indian languages, outperforming global benchmarks for transcription.
- They’re investing heavily in localizing content and have already seen 50% growth since November.
- Working with major Indian brands like Star Labs for cricket content in multiple languages, they’re creating an ecosystem where voice artists earn ($2M paid out globally) rather than being replaced.
This US-India tech bridge showcases why global AI companies are betting on India’s massive potential and linguistic diversity.
Read more: India becomes largest market for AI audio firm ElevenLabs, Hindi among top languages