This cross-border success story exemplifies GIA’s thesis on European-Indian innovation synergies.
Indē Wild secures $5M funding round led by Unilever Ventures to scale its premium Ayurvedic beauty brand globally.
Why it’s interesting:
- Founders Diipa and Oleg Büller-Khosla leverage their Amsterdam base and Indian heritage to create a uniquely positioned brand with extraordinary traction.
- Their Champi Hair Oil became Nykaa’s #1 bestseller, proving strong domestic PMF while simultaneously capturing international markets.
- This playbook is helping them succeed in both Indian and Western channels, creating powerful network effects. It demonstrates how founders with dual-market expertise can build moats on both continents.
- Their 400% growth in India while prepping for Sephora US launch showcases the rare ability to win across diverse retail ecosystems.
Read more: Beauty Startup indē wild Nets $5 Mn From Unilever Ventures, Others