Bengaluru to global markets! Here’s a story of a homegrown martech startup leveraging AI to solve universal enterprise challenges while setting its sights on international expansion.
What is the news?
- hypergro: AI-Powered UGC Video Ads for Smart Customer Acquisition , an AI-powered video generation and conversion platform, has raised Rs 7 crore in pre-Series A funding led by Eternal Capital, with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network
- They aim to become the global ERP for AI in marketing by 2027, with aggressive expansion plans into the US, APAC, and GCC markets
- Founded in 2022 by Rituraj Biswas and Neha Soman, the startup is already planning a Series A round in the next 6-8 months
Why is it interesting?
- Their platform tackles fundamental inefficiencies in digital marketing through a powerful trifecta: AI-driven content generation, real-time campaign optimization, and automated lead engagement
- Their metrics are noteworthy: 92% faster video production at 80% less cost compared to traditional methods, with AI-automated personalization for different audiences and geographies
- Their customer roster spans e-commerce, retail, entertainment, and travel sectors, validating their product-market fit across industries
Read more: AI-powered video generation and conversion platform Hypergro.ai raises Rs 7 crore