India’s gaming powerhouse, Nazara Technologies, is writing the playbook on how to build a global gaming empire with Indian roots and ambition.
What is the news?
- Nazara has earmarked ₹800-1,000 crore ($94-117 million) this year for global acquisitions, targeting gaming studios with established IPs and strong teams.
- CEO Nitish Mittersain’s strategy allows acquired companies to maintain independence while leveraging Nazara’s platform for publishing, monetization, and distribution.
Why is it interesting?
- Nazara’s ‘India-to-global’ model is in full swing. They’ve already acquired studios across the UK (Fusebox Games), US (WildWorks), and are now actively scouting in North America, Europe, MENA, and Southeast Asia.
- Their dual focus on international acquisitions and scaling their publishing division in India creates a powerful flywheel effect, global content expertise meeting India’s massive mobile-first audience.
- The success of their acquisition strategy is evident in their portfolio’s performance: Fusebox’s revenue grew from ₹87 crore to ₹116 crore since acquisition, while Kiddopia saw 300% revenue growth after Nazara’s investment.
At GIA, we’re excited to see Indian gaming companies like Nazara become global consolidators while simultaneously building India-focused publishing capabilities. This truly embodies the bridge between global innovation and Indian market opportunity.
Read more: Nazara to add Rs 800-1,000 crore to M&A war chest: Nitish Mittersain