Building the ‘Disney of the East’: AI Entertainment Pioneer Mythik Secures $5M to Propel Eastern Mythology onto the Global Stage
What is the news?
Bengaluru-based entertainment technology platform Mythik has successfully closed a $5 million funding round, pushing its market valuation past the milestone of $50 million. The high-profile capital raise attracted a stellar lineup of investors, including Harsh Jain (Co-founder of Dream11), Blume Founder’s Fund, Rajat Gupta (former Managing Director of McKinsey & Co), and Zubin Bharti Mittal (Bharti Mittal Family Office). Existing institutional backers, including the Sakal Media Group, the Patni Family Office, and the Parekh Family Office, also participated strongly alongside the company’s founder.
Why is it interesting?
Founded by veteran technology executive and entrepreneur Jason Kothari, Mythik is on a mission to build a world-class global entertainment powerhouse rooted in Eastern heritage. The startup utilizes highly sophisticated, proprietary artificial intelligence and Generative AI engines to recreate complex Indian mythology, traditional folktales, and historical events into premium, short-form video content formats designed to capture the digital-first global audience.
The financial injection comes on the back of immense commercial momentum for the business. Mythik reported an operating income of INR 17 Crore alongside a Profit After Tax (PAT) of INR 2 Crore for FY25, highlighting its unique position as a highly sustainable, monetizable AI venture. The newly acquired funds are earmarked to further scale Mythik’s core technology stack, accelerate content engineering pipelines, and drive major cross-border distributions, cementing India’s leadership role as an exporter of modern technology and global intellectual property.
Read more: Indian-mythology focused entertainment startup Mythik raises $5-M at $50-M valuation