Khetika’s journey, from sourcing directly from farmers across 14 Indian states to targeting international expansion, demonstrates that Indian food-tech startups are at the forefront of building global supply chains that have the potential to deliver clean-label nutrition to health-conscious consumers worldwide.

What is the news?

  • Khetika, a Mumbai-based healthy food company, has raised $18 million (about Rs 153 crore) in funding from Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors including Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd. and Shree Ram India Gums Ltd.
  • The company plans to use the capital for brand building, geographical expansion, introduction of new clean-label food products, and setting up manufacturing facilities while targeting international markets, including Europe, the Middle East, and the US.

Why is it interesting?

  • Khetika sources directly from farmers in 14 states across India, including Rajasthan, Gujarat, Punjab, Haryana, Andhra Pradesh and Bihar, with four manufacturing facilities. The company generated revenue of around Rs 247 crore in 2024-25, up from Rs 160 crore in the previous financial year.
  • The international expansion thesis is compelling, with increasing global demand for Indian food products and rising quality standards, Khetika is positioned to capture international opportunities while maintaining its traditional stone-ground processing methods. Their clean-label approach targeting health-focused consumers aligns perfectly with global wellness trends.
  • Market timing and growth trajectory are exceptional, with a target of Rs 2,000 crore in turnover within three years through channel expansion and product launches. They’re building the infrastructure that makes preservative-free Indian food products accessible globally. Their focus on nutrition transparency and direct farmer sourcing creates a sustainable supply chain model that scales internationally.

Read more: Healthy food startup Khetika raises $18 million for expansion – The Economic Times