How Groyyo’s Founders Are Rewriting the Global Fashion Supply Chain Script via a Fresh ₹90 Cr Infusion
What is the news?
The multi-billion-dollar global apparel supply chain has long operated on legacy relationships, opaque communication, and fractured fragmented spreadsheets. Indian-origin founders Subin Mitra and Pratik Tiwari set out to solve this paradigm by building a definitive “operating system” for automated international manufacturing. Today, their venture Groyyo has secured a powerful institutional validation, marking the first close of its Series B funding round at ₹90 crore ($9.4 million), heavily backed by Cornerstone Ventures along with participation from long-term capital partners.
Why is it interesting?
Launched in 2021, Groyyo operates an advanced AI-driven B2B automation platform designed specifically to bridge global fashion labels with thousands of micro, small, and medium enterprise (MSME) garment factories. The platform handles end-to-end operational visibility: from predictive AI trend identification and initial costing, up to real-time shop-floor production metrics, quality control checkpoints, and automated cross-border logistics. This deep-tech bundling gives international brands low minimum order sizes, lightning-fast design-to-delivery turnarounds, and robust margin protection.
With a robust supplier ecosystem covering over 470 factories across 10 distinct countries, Groyyo currently caters to 45+ premier international fashion houses. The executive team plans to channel these fresh capital injections to aggressively expand its technological infrastructure, expand production hubs, and anchor localized team extensions inside vital consumer demand regions, specifically North America, Europe, and the Middle East. Targeting a revenue target of ₹3,000 crore within the next three fiscal years, Groyyo acts as a prime archetype of Indian intellectual capital constructing global solutions for localized, fragmented traditional legacy markets.
Read more: Groyyo raises Rs 90 Cr in first close of Series B round led by Cornerstone Ventures