WishCare’s 10X growth trajectory is the kind of India-to-global success story that makes people sit up and take notice!
What is the news?
- WishCare, India’s efficacy-driven premium beauty brand, has clocked ₹200 crore in revenue for FY 2024-25, marking a 10X growth in just two years with an annual run rate (ARR) of ₹300 crore.
- Co-founded in 2020 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, the brand has scaled 10X in 18 months since securing investment from Unilever Ventures and now serves over 5 million customers across India.
Why is it interesting?
- WishCare has shaped emerging segments with products like Hair Growth Serum, SPF Lip Balm, and Body Sunscreen, ranking among bestsellers on Amazon, Nykaa, and Flipkart. Their clinically tested, multifunctional approach is resonating with India’s beauty-conscious consumers.
- The global expansion timing is strategic, they’re preparing to enter UAE, USA, and Southeast Asia markets, leveraging their proven product-led innovation and omnichannel playbook. With Unilever Ventures as their sole investor, they have both the capital and strategic guidance for international scaling.
Read more: Efficacy-driven premium beauty brand WishCare crosses Rs 300 crore in ARR