Anveshan Bags ₹150 Crore Series B Round Led by Vertex Ventures to Scale Traceable Food Ecosystem
What is the news?
In a phenomenal milestone for India’s clean-label food tech ecosystem, Gurugram-headquartered startup Anveshan has secured ₹150 crore (approximately $16 million) in its Series B funding round. The investment was led by prominent early-stage venture capital firm Vertex Ventures Southeast Asia & India. The round also witnessed high-profile participation from the World Bank Group’s International Finance Corporation (IFC), Swiggy co-founder Sriharsha Majety, and follow-on capital from existing backers including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. This latest round reportedly elevates Anveshan’s valuation to over $90 million, highlighting steep market conviction in high-quality consumer wellness segments.
Why is it interesting?
Launched in 2020 by IIT Guwahati graduates Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan has carved out a unique position by utilizing technology to bring absolute transparency to everyday kitchen staples. Their operational model centers on deploying localized, high-tech micro-processing units inside rural ecosystems. This allows them to cut out predatory middlemen, standardize strict quality assurance across products like A2 bilona ghee and raw honey, and directly uplift more than 7,000 traditional Indian farmers.
The fresh infusion of funds is earmarked for expanding Anveshan’s core manufacturing capabilities, accelerating new product pipelines, and aggressively broadening its omnichannel footprint across digital and offline marketplaces. Currently operating at an annualized revenue run rate of ₹280–300 crore, the Indian-origin founders have set their sights on cross-cutting a massive ₹1,000 crore revenue target over the coming 24 to 30 months.
Read more: Anveshan raises Rs 150 Cr in Series B round led by Vertex Ventures