Protouch, a D2C Beauty Tech Startup by Indian origin founders, Raises $2M to Accelerate Global Reach and R&D
What is the news?
Protouch, a rapidly growing startup in the beauty and personal care appliances segment, has successfully closed a $2 million pre-Series A funding news round. The investment was led by GVFL and included participation from Ennission India Capital and Anicut Capital, pushing the company’s valuation to $10 million.
Founded in 2022 by Indian origin founders including Tanisha Lakhani, Protouch’s success highlights a new wave of Indian entrepreneurship that is challenging both mass-market and high-end international brands like Dyson and Philips with innovative, customized products.
Why is it interesting?
The company’s core strategy is based on creating devices specifically for Indian hair and skin types, but its market ambitions are clearly global, having already initiated expansion to the Middle East. Protouch claims a strong financial footing with a 15x revenue increase over 30 months and profitable operations, demonstrating operational excellence.
The freshly secured capital will be channeled into expanding the product portfolio, bolstering Research & Development efforts, and significantly scaling the brand’s online and offline distribution, making its devices available to a wider global founders community and consumer base.