When Indian innovation meets global sustainability trends, innovation happens. Cleevo’s story perfectly illustrates how Indian startups are reimagining traditional categories with tech-first, planet-conscious solutions that scale globally!
What is the news?
- Home hygiene brand Cleevo has raised $1 million in seed funding led by Eternal Capital, with participation from Zeca Capital, DeVC, Utsav Somani’s iSeed, Suhail Sameer of OTP Ventures, Sumit Jalan, Ajay Kumar of Action Tesa Group, Alok Mittal of Indifi, and investors from the Venture Garage Network.
- Founded in 2022 by Mayank Jain and Karan Shah, Cleevo has already served 1.5+ lakh customers through Amazon, Flipkart, Zepto, and D2C channels.
Why is it interesting?
- This is category disruption at its finest, questioning why we pay for 90% water in cleaning products when performance and sustainability can coexist.
- Cleevo’s compact concentrates (equivalent to 5 liters at ₹399) showcase how Indian innovation can challenge decades-old global household product paradigms.
- Their 10X manufacturing capacity expansion and international market plans signal a brand ready to take concentrated innovation worldwide.
Read more: Home hygiene brand Cleevo raises $1 million in a Seed round led by Eternal Capital, others