The future of B2B commerce is being reimagined by Indian-American entrepreneurs! At GIA, we’re excited about Nuvo’s journey from concept to a platform connecting 50,000 businesses, showing how global innovation can transform traditional industries.

What is the news?

  • Nuvo, founded by Sid Malladi and Rameez Remsudeen in 2021, has raised $34 million in Series A funding led by Sequoia Capital and Spark Capital.
  • The San Francisco-based startup has built a social network-like platform for B2B trade that’s targeting the $11 trillion physical goods purchasing industry in the US.
  • By Q2 2025, Nuvo will have about 50,000 businesses in its network, including notable clients like Great Dane, Southern Glazer’s Wine & Spirits, and Fender.

Why is it interesting?

  • Malladi and Remsudeen identified a massive market still using outdated paper-based processes and created a network effect platform comparable to what PayPal and Stripe did for payments.
  • This is a classic case of diaspora tech talent applying Silicon Valley network-building expertise to transform traditional industries, creating an entire ecosystem that gets stronger with each new participant.
  • Their vision to expand into payments, AI, and international markets including Asia-Pacific highlights the global ambition that we at GIA look for in high-potential founders.

Read more: Nuvo, a network for B2B trade, has nabbed $34M from Sequoia and Spark Capital