Sweet Karam Coffee Scales South Indian Traditions Globally with $3.3M Series A Extension
What is the news?
Sweet Karam Coffee, the Chennai-based snacking brand founded by husband-wife duo Nalini Parthiban and Anand Bharadwaj alongside co-founders Srivatsan Sundararaman and Veera Raghavan is accelerating its global mission. The startup is set to raise ₹30 crore ($3.3 million) from existing backers Peak XV Partners and Fireside Ventures. Notably, this round reflects an 85% jump in valuation, a rare feat in the current market, underscoring the brand’s robust growth and the scalability of its “clean-label” snack offerings.
Why is it interesting?
Rooted in the recipes of the founders’ grandmother, Janaki Paati, Sweet Karam Coffee has evolved from a small home-based experiment into a global brand serving customers in 32 countries. By eliminating palm oil and preservatives, the founders are meeting the global health-conscious consumer’s demand while maintaining authentic Indian flavors. The new capital will be utilized to expand business operations and strengthen their presence in both domestic quick-commerce and international export markets, further solidifying India’s status as a hub for innovative, heritage-based consumer brands.
Read more: Exclusive: Sweet Karam Coffee to top up Series A at 85% valuation premium