This Mumbai startup has cracked the profitable e-commerce ‘house of brands’ playbook across three global markets! It is the India-to-global thesis is in full swing! Evenflow’s latest funding round demonstrates how Indian entrepreneurs are building global operational excellence while serving diverse markets simultaneously.
What is the news?
- Evenflow, a house of brands company founded in 2021, has raised an undisclosed amount as part of an ongoing $5 million Series A from Venture Catalysts and a few angels.
- The company has now raised approximately $14 million across multiple rounds, with previous investors including 100Unicorns, Village Global, Equanimity, and others.
Why is it interesting?
- Their multi-brand portfolio (Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchwares) serves consumers across India, US, and MENA regions, leveraging quick commerce and marketplace distribution.
- The Evenflow model showcases how Indian operational DNA combined with tech-enabled efficiency can build a sustainable model that works across global markets.
Read more: Evenflow raises fresh funds from Venture Catalysts and angel investor Sunder Ramachandran