Nirmit Parikh’s apna.co Launches Blue Machines , Securing $6M Voice AI Contracts in 45 Days to Lead India’s Global AI Race
What is the news?
apna.co the formidable jobs and careers platform based in India, co-founded by the Indian-origin entrepreneur Nirmit Parikh, has made a power move by launching a dedicated enterprise Voice AI vertical called Blue Machines .
The platform’s mission is to equip businesses with production-ready, voice-based AI agents that are reliable, compliant, and multilingual, all built on Apna’s advanced existing AI infrastructure.
Why is it interesting?
The adoption has been immediate and explosive, with Blue Machines securing over $6 million worth of enterprise contracts in a mere 45 days from its launch, a speed described as one of the fastest adoption curves in the Indian enterprise AI sector. This achievement is a direct testament to the platform’s key competitive advantage: speed and reliability.
As noted by Parikh, deployments go live in under a week—a significant improvement over the industry average of five to six weeks—and the platform boasts a rare 100% implementation success rate.
By successfully implementing its platform-plus-people model, which combines advanced AI with Forward-Deployed Engineers, Blue Machines is proving that enterprise Voice AI can work successfully at scale. The platform is already driving automation and efficiency across critical sectors, including lending, insurance, healthcare, and edtech, positioning India as a formidable player in the global Enterprise AI landscape.
Read more: Apna.co expands into voice AI with BlueMachines.ai; sees fast enterprise AI adoption