Global Expansion Blueprint: Legend of Toys Secures ₹21 Crore Pre-Series A Funding to Take Premium Character-Led Brand Global
What is the news?
In a significant stride for India’s consumer-tech and direct-to-consumer (D2C) ecosystem, premium character-led toy brand Legend of Toys has successfully raised ₹21 crore in its latest pre-Series A funding round. The investment round attracted high-profile backing from institutional powerhouses including Singularity Early Opportunities Fund, Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride. The capital infusion marks a pivotal moment for the high-growth startup as it prepares to deploy resources toward deep digital penetration, localized manufacturing, and entry into highly competitive international markets.
Why is it interesting?
Co-founded in 2024 by Indian entrepreneurs Afshaan Siddiqui and Vinay Jaisingh, Legend of Toys has established a strong foothold in the premium tier of the toy market. The brand relies heavily on advanced design, proprietary storytelling, and high-performance product engineering boasting an upscale portfolio ranging from high-speed RC cars to intricate tabletop drift vehicles. The company’s unique value proposition has yielded impressive financial metrics, clocking a ₹30 crore Annual Run Rate (ARR) within just 18 months of operational inception while maintaining a robust 20% month-on-month growth rate.
Read more: Legend of Toys raises Rs 21 Cr in pre-Series A round